Write 12 page essay on the topic Innovation and Competitive Advantage.
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The companies are facing a great development in the global markets resulted from globalization. Therefore, they are thinking of a new generation of managers, which we call global managers. They have a wide viewpoint of unexpected environmental changes that needs a fast and right decision to make. The old generations of managers don’t have this competency. So, they can’t adapt with the new environment. (Kanter, 1995,p.149). Amidst all this change, the high ethical standards of an individual, be it a workman on the shop floor or the global manager, matter more now than ever. The dual ethical standards often maintained by people front-often the exact opposites when it comes of the way they conduct business are counterproductive in the long run. The new authority is emerging and organizations are member led, officer driven, customer focused. a team environment where the whole is greater than the sum of its parts. a flat management structure where employees and managers are learning rather than blame. a clear since of direction and purpose.
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